When it comes to offering prospects and customers a chance to get to know you, content marketing is the name of the game. But for many, creating content –blogs, webinars, emails and more – is time consuming, expensive and hit and miss.

But there’s an ingenious method many professional copywriters use that will have you creating content in a jiffy – without even picking up a pen!

The simplicity of it, yet the sheer efficiency of it is so impressive.

Here’s how:

• • Organise to have a colleague interview you.
  • Choose questions that showcase your expertise and knowledge.
  • Record that conversation on Zoom or use a free transcription tool like Otter.ai.
  • Get the recording transcribed.
  • Edit that transcription and turn it into a series of blogs.
  • Those blogs become “Cheat Sheets”.
  • Those “Cheat Sheets” become Infographics.
  • Those blogs and infographics become an eBook.

(OK, there may be a bit of writing, but you can do that digitally, so still no need to touch a pen!)

You can keep going, creating webinars, iTunes video series and podcasts. It up to you.

Just slice and dice! What an awesome way to create great content instantly!

But, if this all sounds too hard and too time-consuming, why not outsource the task. I know someone who can help you. Let’s chat!