Writing copy can be time consuming but once you have done it or had it done for you by a copywriter, it’s worthwhile thinking about how you can use what you have got more than once. Here are 5 ways you can re-work big chunks of copy (like an FAQ) so that you get maximum usage out of the copy you have written.

1. Slice and dice. I’m a big believer in slicing and dicing your content so you can repurpose your content for numerous platforms. One or two FAQ questions can easily become an article or blog. Five or six can become an eBook and 20+ can become a book.

2. Use the material as the basis of an online newsletter. You have already written your article so why not make it an online newsletter. If you have written up your FAQ properly, you can compile a few questions into one and make that the basis of the newsletter. If you are going to do a newsletter though, make it consistent and send it out on a regular basis.

3. Create Fact Sheets. FAQs lend themselves nicely to Fact Sheets. Pick a topic that you get a lot of questions about and then pick the top 5, answer them and voila, you have just created a Fact Sheet. Some infopreneurs I know create ‘series’ of Fact Sheets, get them printed up and laminated and sell them as part of their suite of information products.

4. Post parts or all of the newsletter/fact sheet on Facebook. You have already written the material, you might as well broadcast it to your followers and friends. You can load the article up into your blog, copy/paste the URL of the blog, write a post to introduce the article and share it with the world.

5. Post even smaller snippets on Instagram. Create engaging posts that focus on only one aspect, and team it with an image, an animation or a very short video. You’ll educate and entertain your audience in one hit!

But, if this all sounds too hard and too time-consuming, why not outsource the task. I know someone who can help you. Let’s chat!