{"id":4491,"date":"2025-04-30T10:53:23","date_gmt":"2025-04-30T00:53:23","guid":{"rendered":"https:\/\/writeoncopyandmore.com.au\/?p=4491"},"modified":"2025-04-30T10:53:25","modified_gmt":"2025-04-30T00:53:25","slug":"cruising-the-humpback-highway-just-wow-by-stephanie-hunt-june-28-2024","status":"publish","type":"post","link":"https:\/\/writeoncopyandmore.com.au\/cruising-the-humpback-highway-just-wow-by-stephanie-hunt-june-28-2024\/","title":{"rendered":"Cruising the Humpback Highway – just WOW! by Stephanie Hunt | June 28, 2024"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.25.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.25.1″ _module_preset=”default” title_font_size=”32px” module_alignment=”left” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”43px|||||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.25.1″ header_font=”Baskervville|||on|||||” header_2_font=”Baskervville|||on|||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]

\u00a0\u201cKeep a look-out over there at 9 o\u2019clock\u201d, marine biologist Alice told us. We were cruising the Humpback Highway off the coast of Ballina, NSW, hoping to catch a glimpse of the highway’s namesakes as they headed north to birth their calves in the warm tropical waters of northeastern Australia. Owner of Out of the Blue Adventures and today\u2019s captain Dean cut the eco-vessel\u2019s motor down to a minimum.\u00a0 The waves slapped gently against the side of the boat and all the passengers, myself included, were hushed in anticipation. The brisk morning chill of late June couldn\u2019t dampen the mood, but I was grateful for the wind resistant jacket provided.<\/p>\n

Then we saw and heard what we\u2019d been waiting for \u2014 that unforgettable swoosh of air and water vapour being expelled skyward through the blowhole of a migrating humpback whale as it came up to breathe.<\/p>\n

But even better than one, there were two blows in unison, two whales cruising along together not far from the boat. As their backs gently arched out of the water there was another sound \u2013 the oohs, ahhs, and expressions of delight emanating from the other 19 passengers on board with me.<\/p>\n

Humpback whales are believed to use landmarks to help with navigation while on their migration. They hug the coast, which meant our boat didn\u2019t need to head very far out to sea to experience this annual event. Reassuringly, we never lost sight of the mainland.<\/p>\n

Dean motored the boat slowly along as we all kept our eyes towards that 9 o\u2019clock position. So glad Alice didn\u2019t choose compass directions to tell us where to look, I\u2019d never see anything! \u201cWow!\u201d, came the collective response from the boat, as this time one of the whales arched a little higher, its distinct tail fin (about as wide as our boat was long) coming right out of the water and elegantly flipping up then down before disappearing beneath the waves.<\/p>\n

\u201cIt\u2019s taking a deeper dive now\u201d, explained Alice. \u201cIt will be under for longer this time, maybe getting ready to breach!\u201d Over the next few minutes my nervous energy and excitement built up, along with everyone else on board, as we scanned the waves to the left of the boat, to the front, and back again. Alice filled in the empty space by telling us how the unique markings on whales\u2019 tails are used to identify them, like fingerprints, negating the need for tagging. She explained that wind turbines have been modelled on the efficient aerodynamic design of whale flippers. She told us that whales have a really narrow throat, so don\u2019t worry if you ever get swept into a whale\u2019s mouth. “The whale will just spit you out again because it simply can\u2019t swallow you!”, she laughed.<\/p>\n

A few more minutes passed while the other passengers pointed out whale blows in the distance, white undersides of flippers catching the sun as they stretched high then slapped down hard on the water, and quite a distance away the huge splash-down of a breaching whale. My heart rate had returned to almost normal now.<\/p>\n

And then it happened. Without warning. Just meters from the boat.<\/p>\n

Our whale leapt magnificently from the depths, its massive 40 tonne body completely out of the water as it hung there in the air, mesmerising and stunning us. It pivoted slightly on its tail before crashing down on its back, delivering that familiar splash pattern that issued forth from head to tail. Wow! Wow! Wow! My heart rate: not so normal.<\/p>\n

Squeals of delight and laughter and joy erupted from the adult passengers. \u201cOh my! That is special!\u201d, exclaimed Alice, who would have seen thousands of whales already in her career as a diver, guide and marine researcher. \u201cSo close to the boat!\u201d<\/p>\n

While Dean expertly manoeuvred the small boat over waves and between whales, and photographed the magnificent creatures at every opportunity, Alice filled our heads with interesting whale facts. Did you that whale songs change with each migration? And that one song can have many, many verses? Alice’s knowledge of whales was very impressive and her passion for these amazing creatures was contagious!<\/p>\n

We were privileged to witness 2 more up-close and powerful breach displays on our 2 hour adventure, plus plenty of fin-slapping and tail-waving – communication methods, Alice informed us. Whale numbers in Australia have steadily increased from a few hundred to around 40,000 since whaling ceased in the 1960s and 1970s, so you\u2019d have to be unlucky to not see any during the whale watching season of May to November \u2014 Out of the Blue Adventures guarantees you a free ticket for another trip if that happens.<\/p>\n

I\u2019ll happily pay for another trip, and time it for the return migration \u2014 maybe I\u2019ll be lucky enough to see\u00a0a new baby whale playing with its mum as they head back to the Antarctic.<\/p>\n

*I travelled at my own expense<\/em><\/h5>\n

Have a tourism experience you want to promote?<\/em><\/strong>\u00a0 Let\u2019s chat!<\/a><\/p>\n

 <\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]

Photos: S Hunt, M Seccombe & Out of the Blue Adventures<\/h5>[\/et_pb_text][et_pb_image src=”https:\/\/writeoncopyandmore.com.au\/woc_vendor\/2024\/07\/Lance-Ferris-Wharf-Ballina-7am-scaled.jpg” alt=”Lance Ferris Wharf, Ballina NSW” title_text=”Lance Ferris Wharf Ballina 7am” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/writeoncopyandmore.com.au\/woc_vendor\/2024\/07\/Excited-to-be-on-board.jpeg” alt=”Ladies excited to be aboard the boat” title_text=”Excited to be on board” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/writeoncopyandmore.com.au\/woc_vendor\/2024\/07\/Cruising-with-Out-of-the-Blue-Adventures-scaled.jpg” alt=”Whale tail flips elegantly off the coast at Ballina NSW” title_text=”Cruising with Out of the Blue Adventures” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/writeoncopyandmore.com.au\/woc_vendor\/2024\/07\/Whale-tail-flipping-gracefully.jpeg” alt=”Whale tail flips elegantly off the coast at Ballina NSW” title_text=”Whale tail flipping gracefully” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/writeoncopyandmore.com.au\/woc_vendor\/2024\/07\/Flippers-extend-skywards.jpeg” alt=”Whale tail flips elegantly off the coast at Ballina NSW” title_text=”Flippers extend skywards” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/writeoncopyandmore.com.au\/woc_vendor\/2024\/07\/Breach-2.jpg” alt=”Whale tail flips elegantly off the coast at Ballina NSW” title_text=”Breach 2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/writeoncopyandmore.com.au\/woc_vendor\/2024\/07\/Splash-down.jpg” alt=”Whale tail flips elegantly off the coast at Ballina NSW” title_text=”Splash down!” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/writeoncopyandmore.com.au\/woc_vendor\/2024\/07\/Whale-breaching-near-boat.jpg” alt=”Whale tail flips elegantly off the coast at Ballina NSW” title_text=”Whale breaching near boat” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Photo by Hunt Family<\/p>\n","protected":false},"author":3,"featured_media":4254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

FAQs (Frequently Asked Questions) are a fantastic tool for gaining a better Google ranking, because Google values a website that provides someone with all the information needed to make an educated decision.  And, FAQs take the pressure off the business owner having to repeatedly<\/em> answer client questions (you know what I mean, right?). They also help educate the market about what your product or service can do and why yours is better<\/em>.<\/p>\n\n\n\n

Why are FAQs important?<\/strong><\/p>\n\n\n\n

FAQs are an essential selling tool because these questions are the very same ones your target market is asking in their own head. If the business owner (you!) cannot answer these for the customer, the customer will go elsewhere to a company that can. It is psychologically proven that if we have unanswered questions about a product (e.g. how much is it, is there a money back guarantee etc.), we cannot process through the mental steps required to feel confident in purchasing the product.<\/p>\n\n\n\n

A few tips on how to write a powerful FAQ quickly.<\/strong><\/p>\n\n\n\n

1. Write out the top 20 or 30 questions you often get asked by people who are considering buying from you.<\/strong><\/p>\n\n\n\n

Start with the basics, no matter how obvious or ordinary they may seem. For example, if I was writing copy for a florist, I would write down the most mundane questions.<\/p>\n\n\n\n

\u25cf Can I order online?<\/p>\n\n\n\n

\u25cf Do you offer free delivery?<\/p>\n\n\n\n

\u25cf Can I add chocolates or gifts to my order?<\/p>\n\n\n\n

\u25cf What is the minimum purchase?<\/p>\n\n\n\n

I would then follow that up with more detailed questions:<\/p>\n\n\n\n

\u25cf What if the flowers I order are not fresh?<\/p>\n\n\n\n

\u25cf Do you offer a money back guarantee?<\/p>\n\n\n\n

\u25cf How long does it take to get my flowers delivered?<\/p>\n\n\n\n

\u25cf Do you belong to an accredited floristry organisation?<\/p>\n\n\n\n

2. Answer the questions.<\/strong> Then, you simply write out the answers in the most elegant, persuasive and concise way you can. This now becomes your FAQ. Easy.<\/p>\n\n\n\n

A few more reasons why writing an FAQ in this way makes sense:<\/strong><\/p>\n\n\n\n

1. It provides you with the raw material for the rest of your copy.<\/strong> I always start out with the FAQ because it helps me understand my client\u2019s product better and it also becomes the foundation for all the other copy on the website or brochure. With a bit of tweaking, cutting and pasting, and re-writing, I can use what I have already written for other pages. This is a very time efficient and productive way of writing copy.<\/p>\n\n\n\n

2. They are easy to read.<\/strong> Everyone loves a Q and A because they help us get answers to questions we need answered. Not everyone needs every question answered but having a clearly laid out, well written FAQ means readers can scan quickly through the text and find what they need.<\/p>\n\n\n\n

3. It helps you show online customers you care about their experience.<\/strong> Taking the time to put yourself in the customer\u2019s shoes means that you can pinpoint then respond to their real needs and queries.<\/p>\n\n\n\n

But, if this all still sounds too hard and too time-consuming, why not outsource the task. I know someone who can help you. Let\u2019s chat!<\/p>\n","_et_gb_content_width":"2880","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20,19],"tags":[15,14,17,13,18],"class_list":["post-4491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiences","category-whale-watching","tag-ballina","tag-byron-bay","tag-whale-wacthing-byron-bay","tag-whale-watching","tag-what-to-do-in-northern-nsw-in-winter"],"yoast_head":"\nCruising the Humpback Highway - just WOW! by Stephanie Hunt | June 28, 2024 - Write On Copy and More<\/title>\n<meta name=\"description\" content=\"Experience the thrill of whale watching with Out of the Blue Adventures. 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