{"id":3609,"date":"2021-11-09T07:53:12","date_gmt":"2021-11-08T20:53:12","guid":{"rendered":"https:\/\/writeoncopyandmore.com.au\/?p=3609"},"modified":"2021-11-09T07:54:45","modified_gmt":"2021-11-08T20:54:45","slug":"5-quick-and-easy-ways-to-re-purpose-your-content-and-get-maximum-bang-for-your-buck-2","status":"publish","type":"post","link":"https:\/\/writeoncopyandmore.com.au\/5-quick-and-easy-ways-to-re-purpose-your-content-and-get-maximum-bang-for-your-buck-2\/","title":{"rendered":"5 Quick and Easy Ways to \u2018Re-Purpose\u2019 Your Content and Get Maximum Bang for Your Buck"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ _module_preset=”default” title_font_size=”32px” module_alignment=”left” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ admin_label=”row” _builder_version=”3.25″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.11.2″ header_font=”Baskervville|||on|||||” header_2_font=”Baskervville|||on|||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Writing copy can be time consuming but once you have done it or had it done for you by a copywriter, it\u2019s worthwhile thinking about how you can use what you have got more than once. Here are 5 ways you can re-work big chunks of copy (like an FAQ) so that you get maximum usage out of the copy you have written.<\/p>\n

1. Slice and dice.<\/strong>\u00a0<\/span>I\u2019m a big believer in slicing and dicing your content so you can repurpose your content for numerous platforms. One or two FAQ questions can easily become an article or blog. Five or six can become an eBook and 20+ can become a book.<\/p>\n

2. Use the material as the basis of an online newsletter.<\/strong>\u00a0<\/span>You have already written your article so why not make it an online newsletter. If you have written up your FAQ properly, you can compile a few questions into one and make that the basis of the newsletter. If you are going to do a newsletter though, make it consistent and send it out on a regular basis.<\/p>\n

3. Create Fact Sheets.<\/strong>\u00a0<\/span>FAQs lend themselves nicely to Fact Sheets. Pick a topic that you get a lot of questions about and then pick the top 5, answer them and voila, you have just created a Fact Sheet. Some infopreneurs I know create \u2018series\u2019 of Fact Sheets, get them printed up and laminated and sell them as part of their suite of information products.<\/p>\n

4. Post parts or all of the newsletter\/fact sheet on Facebook.<\/strong>\u00a0<\/span>You have already written the material, you might as well broadcast it to your followers and friends. You can load the article up into your blog, copy\/paste the URL of the blog, write a post to introduce the article and share it with the world.<\/p>\n

5. Post even smaller snippets on Instagram.<\/strong>\u00a0<\/span>Create engaging posts that focus on only one aspect, and team it with an image, an animation or a very short video. You\u2019ll educate and entertain your audience in one hit!<\/p>\n

But, if this all sounds too hard and too time-consuming, why not outsource the task. I know someone who can help you. Let\u2019s chat!<\/a><\/p>\n

 <\/p>\n

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Photo by Hunt Family<\/em><\/p>\n

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Photo by Hunt Family<\/p>\n","protected":false},"author":2,"featured_media":3417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

FAQs (Frequently Asked Questions) are a fantastic tool for gaining a better Google ranking, because Google values a website that provides someone with all the information needed to make an educated decision.  And, FAQs take the pressure off the business owner having to repeatedly<\/em> answer client questions (you know what I mean, right?). They also help educate the market about what your product or service can do and why yours is better<\/em>.<\/p>\n\n\n\n

Why are FAQs important?<\/strong><\/p>\n\n\n\n

FAQs are an essential selling tool because these questions are the very same ones your target market is asking in their own head. If the business owner (you!) cannot answer these for the customer, the customer will go elsewhere to a company that can. It is psychologically proven that if we have unanswered questions about a product (e.g. how much is it, is there a money back guarantee etc.), we cannot process through the mental steps required to feel confident in purchasing the product.<\/p>\n\n\n\n

A few tips on how to write a powerful FAQ quickly.<\/strong><\/p>\n\n\n\n

1. Write out the top 20 or 30 questions you often get asked by people who are considering buying from you.<\/strong><\/p>\n\n\n\n

Start with the basics, no matter how obvious or ordinary they may seem. For example, if I was writing copy for a florist, I would write down the most mundane questions.<\/p>\n\n\n\n

\u25cf Can I order online?<\/p>\n\n\n\n

\u25cf Do you offer free delivery?<\/p>\n\n\n\n

\u25cf Can I add chocolates or gifts to my order?<\/p>\n\n\n\n

\u25cf What is the minimum purchase?<\/p>\n\n\n\n

I would then follow that up with more detailed questions:<\/p>\n\n\n\n

\u25cf What if the flowers I order are not fresh?<\/p>\n\n\n\n

\u25cf Do you offer a money back guarantee?<\/p>\n\n\n\n

\u25cf How long does it take to get my flowers delivered?<\/p>\n\n\n\n

\u25cf Do you belong to an accredited floristry organisation?<\/p>\n\n\n\n

2. Answer the questions.<\/strong> Then, you simply write out the answers in the most elegant, persuasive and concise way you can. This now becomes your FAQ. Easy.<\/p>\n\n\n\n

A few more reasons why writing an FAQ in this way makes sense:<\/strong><\/p>\n\n\n\n

1. It provides you with the raw material for the rest of your copy.<\/strong> I always start out with the FAQ because it helps me understand my client\u2019s product better and it also becomes the foundation for all the other copy on the website or brochure. With a bit of tweaking, cutting and pasting, and re-writing, I can use what I have already written for other pages. This is a very time efficient and productive way of writing copy.<\/p>\n\n\n\n

2. They are easy to read.<\/strong> Everyone loves a Q and A because they help us get answers to questions we need answered. Not everyone needs every question answered but having a clearly laid out, well written FAQ means readers can scan quickly through the text and find what they need.<\/p>\n\n\n\n

3. It helps you show online customers you care about their experience.<\/strong> Taking the time to put yourself in the customer\u2019s shoes means that you can pinpoint then respond to their real needs and queries.<\/p>\n\n\n\n

But, if this all still sounds too hard and too time-consuming, why not outsource the task. I know someone who can help you. Let\u2019s chat!<\/p>\n","_et_gb_content_width":"2880","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n5 Quick and Easy Ways to \u2018Re-Purpose\u2019 Your Content and Get Maximum Bang for Your Buck - Write On Copy and More<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writeoncopyandmore.com.au\/5-quick-and-easy-ways-to-re-purpose-your-content-and-get-maximum-bang-for-your-buck-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Quick and Easy Ways to \u2018Re-Purpose\u2019 Your Content and Get Maximum Bang for Your Buck - 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