{"id":276,"date":"2021-09-29T03:38:24","date_gmt":"2021-09-29T03:38:24","guid":{"rendered":"https:\/\/writeoncopyandmore.com.au\/?p=276"},"modified":"2021-10-13T02:30:18","modified_gmt":"2021-10-13T02:30:18","slug":"attention-business-owners-learn-how-to-create-an-faq-for-your-website-that-google-will-love","status":"publish","type":"post","link":"https:\/\/writeoncopyandmore.com.au\/attention-business-owners-learn-how-to-create-an-faq-for-your-website-that-google-will-love\/","title":{"rendered":"Attention Business Owners: Learn how to create an FAQ for your website that Google will love"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;||0px|||&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; title_font_size=&#8221;32px&#8221; module_alignment=&#8221;left&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.7&#8243; header_font=&#8221;Baskervville|||on|||||&#8221; header_2_font=&#8221;Baskervville|||on|||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; text_line_height=&#8221;1.7em&#8221;]<\/p>\n<p>FAQs (Frequently Asked Questions) are a fantastic tool for gaining a better Google ranking, because Google values a website that provides someone with all the information needed to make an educated decision. \u00a0And, FAQs take the pressure off the business owner having to <em>repeatedly<\/em> answer client questions (you know what I mean, right?). They also help educate the market about what your product or service can do and why yours is <em>better<\/em>.<\/p>\n<p><strong>Why are FAQs important? <\/strong><\/p>\n<p>FAQs are an essential selling tool because these questions are the very same ones your target market is asking in their own head. If the business owner (you!) cannot answer these for the customer, the customer will go elsewhere to a company that can. It is psychologically proven that if we have unanswered questions about a product (e.g. how much is it, is there a money back guarantee etc.), we cannot process through the mental steps required to feel confident in purchasing the product.<\/p>\n<h2><strong>A few tips on how to write a powerful FAQ quickly.<\/strong><\/h2>\n<p><strong>1. Write out the top 20 or 30 questions you often get asked by people who are considering buying from you. <\/strong><\/p>\n<p>Start with the basics, no matter how obvious or ordinary they may seem. For example, if I was writing copy for a florist, I would write down the most mundane questions.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Can I order online?<\/li>\n<li>Do you offer free delivery?<\/li>\n<li>Can I add chocolates or gifts to my order?<\/li>\n<li>What is the minimum purchase?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>I would then follow that up with more detailed questions:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What if the flowers I order are not fresh?<\/li>\n<li>Do you offer a money back guarantee?<\/li>\n<li>How long does it take to get my flowers delivered?<\/li>\n<li>Do you belong to an accredited floristry organisation?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>2. Answer the questions.<\/strong> Then, you simply write out the answers in the most elegant, persuasive and concise way you can. This now becomes your FAQ. Easy.<\/p>\n<h2><strong>A few more reasons why writing an FAQ in this way makes sense:<\/strong><\/h2>\n<p><strong>1. It provides you with the raw material for the rest of your copy.<\/strong> I always start out with the FAQ because it helps me understand my client\u2019s product better and it also becomes the foundation for all the other copy on the website or brochure. With a bit of tweaking, cutting and pasting, and re-writing, I can use what I have already written for other pages. This is a very time efficient and productive way of writing copy.<\/p>\n<p><strong>2. They are easy to read.<\/strong> Everyone loves a Q and A because they help us get answers to questions we need answered. Not everyone needs every question answered but having a clearly laid out, well written FAQ means readers can scan quickly through the text and find what they need.<\/p>\n<p><strong>3. It helps you show online customers you care about their experience.<\/strong> Taking the time to put yourself in the customer\u2019s shoes means that you can pinpoint then respond to their real needs and queries.<\/p>\n<p>But, if this all sounds too hard and too time-consuming, why not outsource the task. I know someone who can help you. <a href=\"https:\/\/writeoncopyandmore.com.au\/#contact\">Let\u2019s chat!<\/a><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title title=&#8221;off&#8221; meta=&#8221;off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||1px|||&#8221;][\/et_pb_post_title][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p style=\"text-align: right;\"><em>Photo by Simone Secci on Unsplash<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwOSJ9fQ==@&#8221; button_text=&#8221;More Tips&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#003849&#8243; button_bg_color=&#8221;#99DB3A&#8221; button_border_color=&#8221;RGBA(0,0,0,0)&#8221; button_border_radius=&#8221;54px&#8221; button_icon=&#8221;%%3%%&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; locked=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo by Simone Secci on Unsplash<\/p>\n","protected":false},"author":2,"featured_media":277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>FAQs (Frequently Asked Questions) are a fantastic tool for gaining a better Google ranking, because Google values a website that provides someone with all the information needed to make an educated decision. &nbsp;And, FAQs take the pressure off the business owner having to <em>repeatedly<\/em> answer client questions (you know what I mean, right?). They also help educate the market about what your product or service can do and why yours is <em>better<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Why are FAQs important?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>FAQs are an essential selling tool because these questions are the very same ones your target market is asking in their own head. If the business owner (you!) cannot answer these for the customer, the customer will go elsewhere to a company that can. It is psychologically proven that if we have unanswered questions about a product (e.g. how much is it, is there a money back guarantee etc.), we cannot process through the mental steps required to feel confident in purchasing the product.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>A few tips on how to write a powerful FAQ quickly.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>1. Write out the top 20 or 30 questions you often get asked by people who are considering buying from you.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Start with the basics, no matter how obvious or ordinary they may seem. For example, if I was writing copy for a florist, I would write down the most mundane questions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf Can I order online?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf Do you offer free delivery?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf Can I add chocolates or gifts to my order?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf What is the minimum purchase?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I would then follow that up with more detailed questions:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf What if the flowers I order are not fresh?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf Do you offer a money back guarantee?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf How long does it take to get my flowers delivered?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u25cf Do you belong to an accredited floristry organisation?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>2. Answer the questions.<\/strong> Then, you simply write out the answers in the most elegant, persuasive and concise way you can. This now becomes your FAQ. Easy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>A few more reasons why writing an FAQ in this way makes sense:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>1. It provides you with the raw material for the rest of your copy.<\/strong> I always start out with the FAQ because it helps me understand my client\u2019s product better and it also becomes the foundation for all the other copy on the website or brochure. With a bit of tweaking, cutting and pasting, and re-writing, I can use what I have already written for other pages. This is a very time efficient and productive way of writing copy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>2. They are easy to read.<\/strong> Everyone loves a Q and A because they help us get answers to questions we need answered. Not everyone needs every question answered but having a clearly laid out, well written FAQ means readers can scan quickly through the text and find what they need.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>3. It helps you show online customers you care about their experience.<\/strong> Taking the time to put yourself in the customer\u2019s shoes means that you can pinpoint then respond to their real needs and queries.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But, if this all still sounds too hard and too time-consuming, why not outsource the task. I know someone who can help you. Let\u2019s chat!<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"2880","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attention Business Owners: Learn how to create an FAQ for your website that Google will love - Write On Copy and More<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writeoncopyandmore.com.au\/attention-business-owners-learn-how-to-create-an-faq-for-your-website-that-google-will-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attention Business Owners: Learn how to create an FAQ for your website that Google will love - 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